mini eco goes live!
March 17, 2008
After 6 months of planning, mini eco has gone live! We are so excited to be the newest addition to the online retail scene in Australia.
mini eco is Australia's first online organic baby and children's wear retailer specializing in up-market and designer brands. mini eco's goal is to present the best organic and fair trade products from around the world, all in one place.
mini eco is different from the other online stores retailing organic and fair trade products in Australia - just one look at mini eco's exquisite website will show you the direction this form of fashion is taking - fun, fashionable, colourful, stylish! All the words used to describe conventional children's fashion can now, for the first time, be used to describe organic baby and children's fashion in Australia.
mini eco takes organic fashion beyond its traditional hippy cliché of saggy, itchy and boring to present gorgeously colourful and beautifully designed children's fashion from France, London, New York; and of course Australia.
mini eco invites you to challenge your perceptions about organic products. Be amazed by the softness of the fabrics, their long lasting, easy washing nature and the range of fashionable, fun and funky designs available; while at the same time protect your children's health and that of our beautiful, yet fragile planet.
With baby and children's clothing up to size 12, bedding, toiletries and toys, as well as fantastic gift ideas and products just for Mums, mini eco has all your needs covered.
